Why You Should Be Using Direct Mail

Yeah, I know the drill all too well. “I tried direct mail and it don’t work and it’s expensive.”

To be honest, I bombed and hit hard the first time I used direct mail too! It was ugly.

But I stayed with it and learned how to make it work from a select few pros in the industry. And it paid off in spades.

In this short article I’m going to give you some reasons why you should put direct mail to work in your business. If you don’t, you’re leaving money on the table.

In another article I’ll show you how to make it profitable. But for now, I’m suggesting that you to at least consider using direct mail to grow your business.

I believe that you’ll soon be surprised at how efficient and profitable direct mail really is.

Let’s get to it.

Some of the largest and most profitable companies use Direct Mail to sustain and grow their business. It’s true, Apple, AT&T, Wells Fargo, Pfizer and Wal-Mart and numerous business use direct mail to get fresh leads and increase their sales.

And in case you’re wondering, internet companies such as Google rely on this marketing channel to get businesses to advertise with them.

Sending out direct mail works like crazy for nearly any type of business… medical clinics, plumbers, auto repair shops, publishers, sales organizations… and nearly any other business you can think of. And it will work for your business too!

Here’s Just A Few Reasons To Use Direct Mail

First, you won’t find a more reliable and robust system to get your message out to your clients and prospects.

While there’s no perfect methodology, the US Postal Service is hard to beat.

The Postal Service delivers to 146 million households and business each day, six days a week. Sure, UPS and FedEx compete but UPS delivers only 8 million and FedEx less.

Rest assured, the Postal Service is NOT Going Away! So, you have extremely reliable system right at your fingertips to get the word out affordably.

According to DM News, a recent study showed that 98% of consumers get their mail from the mailbox the day it’s delivered, and 77% go through it immediately.

Now, think about YOUR email. Do you think it’s treated with as much urgency?

According the DMA Statistical Fact Book, 12 Billion (with a B) Catalogs were mailed last year. Do you really think catalog companies go to the trouble and expense to send out 12 BILLION catalogs if they weren’t successful?

What’s more is that this method of advertising in the US is expected to rise to over $48 Billion.

So, what this all adds up to is a dependable, economical and profitable system to sustain and grow your business.

Stay tuned. Next, I’ll be talking about how to make your mailing profitable.

Empowerment and Equality and Your Finances

The slogan “girl power” has been used for decades to encourage and celebrate female empowerment, independence, and confidence. The term used most often relates to sports and employment; however, new studies are showing that women need to exert their girl power when it comes to finances and financial planning.

A recent study released by UBS shows that 58% of women worldwide defer long-term financial decisions to their spouses. This study included nearly 3,700 high-net-worth married women, widows and divorcees in nine countries. The results of the study showed that 85% of women were responsible for the day-to-day finances; just not the long-term.

What is really interesting is the generational span of this survey and, most notably, the generation most likely to allow someone else to control their decisions: millennials! Millennials are a generation well known for promoting equality and empowerment. Unfortunately, the survey results indicate the helicopter-style parenting millennials were raised with, where someone else is always ensuring their well-being, has bled into the financial realm. Fifty-nine percent of millennial women aged 20 – 34 are more likely to allow their spouse to take the lead compared to 55% of women over 50. The general excuse from the younger women is they have “more urgent responsibilities than investing and financial planning”. Even more contradictory to the equality movement is they “believe their spouses know more about long-term finances than they do”.

The challenge this arrangement poses is the lack of preparation and understanding should a life event such as death or divorce occur. The report noted that 74% of the widowed and divorced women it surveyed reported “discovering negative financial surprises after a divorce or death of their spouse.” Hindsight resulted in 74% of these respondents wishing they had been more involved in long-term financial decisions while they were married, rather than trying to navigate them while coping with such significant life changes.”

The ideal solution is for both partners in a relationship to be aware of both the short- and long-term aspects of their finances. Whether you are married, engaged, common-law or committed, financial planning is another part of creating a responsible long-lasting arrangement between two parties. In this age, knowledge really is power. So be powerful, take control of your money.

It’s Time For Millennials To Get Their Finances In Shape

Most millennials are now in there 20s and 30s, beginning a career climb and also the time when you are making major financial decisions. These financial decisions can include home ownership, investment strategies, and family planning. Certainly, you want to try and avoid some of the financial hazards that have transpired in the lives of previous generations.

Financial literacy is seldom taught in school, so if you didn’t learn it at home growing up, your first time in the “real world” may get you into some financial distress. Read below to learn some of the top financial tips that will help millennials make smart financial decisions.

Take online money management courses

Because most millennials excel at technology, I would suggest signing up for courses in basic economics, accounting and budgeting. These types of courses can be very affordable and very well delivered by the online professor. I feel this is a very efficient way to update yourself on financial topics that may simplify and improve your financial life.

Build up your retirement savings

Did you know that Wells Fargo revealed that almost 50% of millennials weren’t planning for retirement? Make sure you participate in your employer’s 401(k) plan, even if you can only afford to contribute the minimum every month.

Make a list of your whole financial picture

I recommend you make a list of everything that is spent each month. After you have digested this information, ask yourself this question. How am I going to pay for all of this? There are also four essential things everyone should know about their finances: income, expenses, assets and liabilities. Having a firm comprehension of these items will help you make sense of your finances. There are many online tools that can help you connect all your accounts – Mint, Quicken just to name a few. I believe this is your first step in improving your finances.

Research passive income opportunities

Most of us work for money all our lives and never really put it to work for us. It is possible to use your job income for passive income from your investments. For example, the IRS says passive income can come from two sources: rental property or a business in which you do not actively participate. Make no mistake; passive income is not about getting something for nothing. It involves a lot of work and is definitely not a “get rich quick” scheme.

Start a savings account

Open up a share account at your credit union even if you can’t make regular deposits. You can use this account to put extra money aside for your short term and even long-term goals. This can also be used as your emergency fund. Shoot for 3-12 months of expenses, put aside for emergencies.

Pay yourself first

Once you have money in your hand from your paycheck, IRS refund, etc. always pay yourself first. Arrange for automatic transfers from your checking account directly to your share account every payday or on a monthly basis.

Do you know the impact of your credit score?

Everyone, but especially entrepreneurial millennials need to understand that their personal credit can be the defining factor in getting working capital in the future. Getting approved for a loan can be very challenging when your credit score is low. Learn how to read your credit report and check it frequently.

Reduce your debt faster

Pay off small debts first and gradually tackle the larger ones. This will allow you to see results and stay motivated.

Enlist the assistance of a trusted mentor

There is an overabundance of information online regarding financial literacy. However, picking the brain of someone you know and trust is better. Their insights are often tailor-made to your specific needs.

Remove extra costs

It is a proven fact that millennials have expensive habits ($5 lattes every day, eating out on a regular basis, designer fashions, etc.). Keep a close eye on your expenses and trim them where you can.

Raise your children to be financially savvy

At this point you may already have young children or planning to start a family. Teach them that saving money is essential. When they are old enough take them to your credit union and help them open up their own accounts. This will hopefully excite them to continue saving their own money.